Cultural studies Essay Example | Topics and Well Written Essays - 2000 words

Cultural studies - Essay Example In the present situations, media has adopted diversified roles, and has therefore got immense popularity among the public, the media had offered much beyond entertainment to its viewers and readers, and has included different programs and articles with particular reference to business, modern technology, healthcare, space and many other happenings around the world (Arthur, 2005). The commercialization of the media is regarded as the excessive involvement of the advertisements into product, in the present days very element within the media is in quest to secure maximum financial gains through advertisement campaigns, but such media agencies have been cautious enough not to affect the quality of their product, and therefore such advertisement campaigns are preferred through which maximum financial benefits can be achieved by the media (Tharp, 2001). The advertisement plans has adopted a major shift, the focus from the publication of the characteristics of the brand has shifted to the psychological needs of the consumer. The consumer of the specific brand is highlighted for the brand promotion purpose, against the attributions of the brand itself. It is common to observe the photographs of the female models with every brand advertisement, the women body adds more spice to the brand, and be it foods or automobiles. The advertisement industry has observed success in their brand promotion for specific campaigns that involved women models in particular. Several factors have been identified which shall bring about appropriate understanding of the women inclusion on brand promotion i.e. the women itself is source of attraction for the male consumers, therefore the inclusion of the women in any of the advertisement ensures reasonable market shares of the male community. The women portrayed in these brands are glamorous and sexy; such p rojection is regarded as the convenient method for the brand promotion (Tharp, 2001). The inclusion of the

Pre-colombian america Essay Example | Topics and Well Written Essays - 750 words

Pre-colombian america - Essay Example Incan empire was also a Pre-Columbian empire of America mainly concentrated in the South America. The main difference between the Aztec and the Incan empires is that the Incan empire acted like a large unified integrated empire where as the Aztec empire was considered to be a bigger city controlling a group of smaller cities. At the same time, Incan empire was larger than the Aztec empire and in fact it was the largest empire of the Pre-Columbian America during that period. Incan empire had its capital located in Cuzco. Its main concentration was in South America unlike the concentration of the Aztec empire in Central America. The origin of Incan empire was considered to be highlands of Peru during 1197. The Inca Empire was ruled by the Inca with an administrative units called dominions. Interestingly, the strength of this kingdom lied in its nature of economy in the form of the collective property of the land. They followed an aggressive policy after 1430s and concentrated much on e xpansion of kingdom especially in Western South America nearer to the Andes which comprises of present day countries like Peru, Argentina and Chile. However, during 1533 their last emperor Atahualpa, was killed due to Spanish attack under Francisco Pizarro. Hence the fall of both Aztec and Inca kingdoms was resulted due to attack from Spanish rulers. The main factor responsible for the decline of the Aztec kingdom was the human sacrifice conducted by them irrespective of social and political consequences. In other words, the blind faith in their religious and cultural feelings especially in human sacrifice gave the scope for outside rulers like the Spanish kings to attack and defeat them with a small number of soldiers. The fall of Incan empire was also due to religious factors like their illogical faith in superstitions. The very foundation of Incan empire on mythical thought, conceptualizing the